Custom business tools
The thing you explain forty times a month, built once.
Every small business has one calculation it keeps doing by hand — the estimate, the quote, the how-much-do-I-need, the which-package-is-right. I build that into a single page your customers can use themselves, in your numbers and under your name.
You do not need a website to buy one. It works on the site you already have, from a link in an email, or from a QR code on a counter.
What it looks like
Find your trade in here
Three of these are built and you can use them right now. The rest are the shape of the conversation — if yours is not listed, it is almost certainly still doable.
Cost-per-square-foot estimator
Picks the project, the size and the finish level, and answers with an honest range instead of a made-up number. Filters out the people who were never going to spend that much, before you drive there.
Try it →Mortgage & closing cost calculator
The most-searched thing on any agent's site. Keeps the visitor on your page instead of sending them to a bank's, and shows the month mortgage insurance drops off — which the bank's version usually buries.
Try it →Mulch, loam and stone calculator
Length, width and depth in; cubic yards and a delivery price out. The question you answer on the phone forty times every spring.
Squares and bundles from roof pitch
The arithmetic currently being done on paper in a truck, with the waste factor already in it.
Party package builder
Turns "how much for forty people?" into a running total and a booked date, instead of an email you write from scratch every time.
Instant quote calculator
Bedrooms, bathrooms, frequency and extras — a price that builds itself line by line, so nobody has to ask how it was worked out.
Try it →Package and tuition calculator
Shows what a term or a block of sessions actually costs, which kills the biggest objection before anyone has to make a phone call.
Service interval and estimate checker
Make, model and mileage in; what is due and roughly what it costs out. Brings people back on a schedule instead of when something breaks.
Intake form that arrives sorted
Ask the right questions in the right order, so the enquiry lands with everything you need in it and you stop playing email tennis to find out the basics.
Money
What it costs
One custom tool
$450 one time, agreed before anything is built
- Built around your numbers and your rules, not a template with your logo on it
- Your colors, your wording, your name on it
- One round of revisions — one consolidated list, however many items
- The file and its source, yours outright
- Delivered in five to seven business days
More than one
$1,200 for three, instead of $1,350
Most businesses have more than one of these. An estimator for the customer, an intake form for the enquiry, a package builder for the upsell — built together they share a look and cost less than three separate jobs.
Exclusivity, $250. For twenty-four months I will not sell the same tool to another business of your type in the market you name.
There is no monthly fee, and there will not be one
You pay once. The file is yours, the source is yours, and it keeps working whether or not you and I ever speak again — no account to keep alive, no license to renew, no server to rent. That is not a promotion. It is the entire reason this is built the way it is built.
Why it is built this way
One file. No account. Works with the wi-fi off.
It cannot be switched off
There is no service behind it that can go out of business, raise its prices, or decide your plan is discontinued. It is a file on your hosting, doing arithmetic.
Nothing leaves the page
Whatever a customer types stays in their browser and is gone when they close the tab. Nothing is transmitted, because there is nowhere for it to go.
Your prices are yours to change
Every rate sits in one clearly marked block at the top of the file. When your prices move, you change a number. You do not have to call me, and you are not billed for it.
How it goes
Four steps, and the first two are free
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Tell me the calculation, badly
A rambling paragraph about the thing you work out by hand is more useful than a tidy specification. The questions that come back are free, and they are what makes the price right.
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You get a fixed price, a date and a scope list
The scope list says exactly what it will do — which means it also says what it will not do, so nobody is guessing in week two.
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Half books the time, and I build it
Five to seven business days. If anything is going to move that date, you hear it from me first rather than noticing.
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You look at it, then it is yours
Sit with it a couple of days and send one list of changes. Then the balance is due, the files are handed over, and fourteen days after delivery are covered for anything that does not behave the way the scope list says.
The usual questions
Practical answers
I do not have a website. Can I still use one?
Yes, and this is the most common case. It is one file — it can live at its own web address, go out as a link in an email or a text, or sit behind a QR code on your counter. If you later want a website, it drops straight into it.
My prices change. Am I going to have to pay you every time?
No. Every rate lives in one marked block at the top of the file, in plain numbers, with a guide showing you exactly which line to change. If you would rather I did it, small changes are $75 — but most people do it themselves after the first time.
What if my math is more complicated than these examples?
That is usually a good sign rather than a problem — complicated is exactly what a template cannot do and what this can. Tell me the rules, including the exceptions and the "well, it depends" ones. If it turns out to be genuinely large, you get a price for the larger thing before anything is built.
Will it work on a phone?
Yes, and that is where most people will use it. It is tested on a phone-sized screen before you see it, in both light and dark mode, and it works for someone using a keyboard rather than a mouse.
Can I sell it, or use it for something else later?
It is yours outright — host it, copy it, edit it, or hand it to another developer. There is no license to renew and nothing to ask my permission for.
What is not included?
Logo and brand identity design, paid advertising, and anything that would need a monthly subscription behind it to keep running. If a tool genuinely needs a service to work, I will tell you that before you pay rather than after.
What do you keep working out by hand?
Tell it to me badly. The questions are free, and you get a fixed price and a date before anything is built.